UK film classifications have been getting silly over the last couple of years – ever since someone decided that the standard set of certificates didn’t contain enough information. So now, next to the actual certificates, posters will often have further descriptions of the content like “contains fantasy violence” or “contains one strong swearword”.
This system is obviously very silly and I can’t help wondering if Pixar have deliberately tried to undermine the system with the poster for Cars. The poster proudly declares that the film “contains mild language”.