Guerrilla vs Gorilla

On the train home I was pondering the difference between guerrilla marketing and gorilla marketing. Antonio points out that the Cadbury’s Phil Collins advert might be an example of gorilla marketing, but I think it’s probably deeper than that. According to Wikpedia: Guerrilla marketing is an unconventional system of promotions that relies on time, energy… Continue reading Guerrilla vs Gorilla