Customer Relationship Failure

I generally don’t like getting marketing email. Whenever I buy something online or sign up to a new web site, I always make sure that the “please send me email” is not checked. This doesn’t, of course, stop me getting marketing email but it does give me the moral high ground if I choose to… Continue reading Customer Relationship Failure

Guerrilla vs Gorilla

On the train home I was pondering the difference between guerrilla marketing and gorilla marketing. Antonio points out that the Cadbury’s Phil Collins advert might be an example of gorilla marketing, but I think it’s probably deeper than that. According to Wikpedia: Guerrilla marketing is an unconventional system of promotions that relies on time, energy… Continue reading Guerrilla vs Gorilla