OLB Non Enrolled Non Endorsed 1

When communicating with your customers, it’s important to look at the information that you’re sending from their point of view. Are they really going to be interested in the information that you send?

Earlier today I finally got round to unsubscribing from the MBNA marketing emails that have been annoying me for months. To confirm my unsubscription they sent me an email which started with this:

We are sorry that you unsubscribed from the newsletter OLB Non Enrolled Non Endorsed 1

Is there really any customer who is going to be even slightly interested in that level of detail? I don’t care what your internal name for the newsletter is. I just want to stop seeing it in my inbox.

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