I’ve started to get cold calls from phone dealerships offering me free upgrades for my mobile phone. Currently I’m getting two or three of them a week.
The pattern is always the same. They claim to be calling from an “Orange dealership” and ask if I’m happy with my current phone. When I ask where they got my number from they always claim that they got it from Orange. But they never have any more details of my account. They rapidly lose interest when they discover that I last upgraded my phone just a few months ago as this means that I’m still in my twelve month Orange contract and there’s no way that I’m eligible for a free upgrade.
There’s also no way that Orange would share my number (or anyone’s number) with another phone dealership. Orange like me to get my phones from them. Actually, perhaps that’s not true. When I last upgraded my phone Orange made it very clear that they weren’t happy with the small amounts I spend each month and they made it as hard as possible for me to get a free upgrade. Perhaps they would like to shift that cost onto anoter dealership.
Oh, and this number is registered with the Telephone Prefence Society which means that in theory I shouldn’t get any cold calls like this. When I challenge them on that they always claim that because they are “connected with Orange” then it’s not a cold call. Which is clearly nonsense.
It’s hard to see how this kind of marketing is cost effective. Unlike spam, there are large costs associated with it. You need to pay someone to make the calls. And you need to pay for the calls themselves. Obviously they will only continue doing this if it’s cost effective. Which means that some people must be responding to these calls. But who could that be? Everyone I’ve ever spoken to about it is really annoyed by these calls. What idiots are welcoming them?
 Orange are the mobile phone company that I use.