Recently, I started getting unsolicited email from a company called Jessica London. They sell women’s clothes and they seem to think that I’d be interested in all of their latest offers. I have no idea where they got my email address from. I know I have never dealt with them so it’s not a case of me forgetting to uncheck the “please spam me” box when registering with them or anything like that. In fact they have been using an email address that I never use for those kinds of purposes.
But I think they’re a real company. So today I decided I’d use the unsubscribe link in their email to see if that would actually remove me from their mailing list. I know this is a risky strategy, but I like to live on the edge sometimes.
The link took me to a page where I could tell them why I was unsubscribing. There was a series of radio button – which means I could only select one of them. It’s interesting to note the reasons that they think it’s worth tracking.
- Receive too many emails from Jessica London
Well that’s true, but I don’t think it really gets to the heart of the matter
- Email content wasn’t relevant to me
Also true, but misses the point
- I no longer plan to shop at Jessica London
I never had any plans to shop at Jessica London
- I am cutting back my spending on clothing
That’s not the case. I’ve never spent that much on clothing
- I prefer to stay connected via Social Media (Facebook, Twitter, etc.)
I like to connect to people via social media – but not to brands that I have no interest in
In the end, I chose “other”, hoping that they would then give me a text box where I could write “because you’re a bunch of obnoxious spammers”. But no such box appeared. So they just know that I had “other” reasons for unsubscribing.
I was left with no alternative other than to write this blog post in the hope that Google will help them discover my actual reason for unsubscribing.