Meaningless Numbers

£30M Wiped off Man Utd Shares screamed the headlines on yesterdays Evening Standard. But what the hell does that mean? Can you work out how badly Manchester United shares had done yesterday from that headline?

Of course you can’t. For the £30M figure to mean anything, you need to know the total value of issued shared (it’s apparently in the region of £450M). On its own that headline means nothing.

It would have made far more sense for them to have said that the shares dropped by 10p to £1.68 or that they lost 5.5% of their value. But that, of course, doesn’t sound as sensational as a £30M loss.

Join the campaign for meaningful headlines :)

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