MOO is a new company set up by a number of well-known faces from the UK new media scene. Their plan is apparently to create real-world products based on stuff that you find on the web.
If that sounds a bit abstract, here’s a good example. The only things they are selling currently are MiniCards. These are rather lovely looking sets of business cards with photos from Flickr printed on them. You can get a set of 100 (with all different photos!) for only $20. And if you’re a Flickr Pro subscriber (and who isn’t these days?) then you can get a free sample set of 10 cards. I’ve ordered my set. I’ll let you know when they arrive.